|
For as long as the shopping center has defined retail marketing
in America, the Visconsi name has been associated with the
way we do our shopping. In the mid-1920s Anthoni Visconsi, a former
bricklayer, realized that the proliferation of the automobile
would have a profound impact on the way America lived.
Visconsi's ingenuity inspired him to respond to this newfound
mobility by creating suburban shopping centers with ample
off-street parking. These days it's an obvious notion; but
at the time, many people still did their shopping in downtown
business districts where parking was difficult to find or
by walking to neighborhood stores.
Anthoni Visconsi's early developments – multiple storefront
buildings set back from the street to allow head-in parking,
pioneered the development of what we now recognize as community
shopping centers and regional malls. Anthoni's son, Dominic,
later expanded upon his father's business ideas, ultimately
forming a partnership that would grow to become
the nation's fifth largest developer of shopping malls, known
as Jacobs, Visconsi & Jacobs Co.
|