|
For as long as the shopping center has defined retail marketing
in America, the Visconsi name has been associated with the
way we do our shopping. In the 1930s Anthoni Visconsi, a former
bricklayer, realized that the proliferation of the automobile
would have a profound impact on the way America lived.
Visconsi's ingenuity inspired him to respond to this newfound
mobility by creating suburban shopping centers with ample
off-street parking. These days it's an obvious notion; but
at the time, many people still did their shopping in downtown
business districts where parking was difficult to find or
by walking to neighborhood stores.
Anthoni Visconsi's early developments - multiple storefront
buildings set back from the street to allow head-in parking,
pioneered the development of what we now recognize as community
shopping centers and regional malls. Anthoni's son, Dominic,
later expanded upon his father's business ideas, ultimately
forming a partnership that would grow to become
the nation's fifth largest developer of shopping malls, known
as Jacobs, Visconsi & Jacobs Co.
|